John Hornacek Copywriting
Copy that turns cold leads into recurring customers
About Me
Glad you found your way here!
I’m John,
And I help online businesses convert more leads through copywriting.
More on that later, but for now, here’s who I am:
I grew up in the frozen tundra of Green Bay, and to the disappointment of everyone I know, I ended up becoming a Buffalo Bills fan.
Don’t get me wrong, I loved growing up there, but there was one thing missing:
I always dreamt of exploring other parts of the world, but as a broke college student, I knew I couldn’t just leave.
I researched for weeks how I could make this work, and I ended up deciding to study abroad in Bangkok, Thailand.
This was the biggest risk I’d ever taken at the time, and I’d never traveled outside of the US before.
When I told my parents, the looks on their faces were somewhere between shocked and horrified.
In the end, the 5 months I spent there were full of experiences I’ll never forget.
In case you haven’t noticed, I love chasing new experiences.
The other thing about me is that when I’m learning something, I just have to learn everything there is to know.
I’ve gone down more rabbit holes than I can even count, and when I learn something new, I always need to know more.
So naturally, when I discovered copywriting, it took me a grand total of about 5 seconds to dive head first into the rabbit hole.
As it turns out, diving head first tends to work out.
Let me show you where the rabbit hole led.
The Email Marketing Effect
Disclaimer: If you don’t want to grow your business, definitely don’t read this part.
Seriously, it’ll be a waste of your time.
I’ll wait…
If you’re still reading, that means you’re interested in learning how I can help you use email marketing to gain a whole new source of revenue.
So I’ll just come right out and say it:
If you’re not taking advantage of your email list, you’re leaving so much money on the table.
The numbers on email marketing are absolutely insane:
Businesses that use well-run email marketing get about 30% of their total revenue from it,
And the average ROI is almost $40 for every $1 spent.
Knowing this, why would you not use email marketing?
It's literally the easiest decision in the world.
An opportunity that you can’t afford to waste.
You might be thinking, “But John, I don’t have time to write 5 emails a week.”
Let me tell you,
That’s 100% valid.
It’s not like you started a business because your childhood dream was to stay up all night writing emails.
There’s a reason why all the top brands in your industry use a copywriter to do it for them.
You’ve got a business to run,
And writing copy that actually converts takes time.
Precious time that you could spend working on the things that only you could do.
When I write an email, I’m not rambling about a bunch of features and then saying “hey, wanna buy it?”
That’s the single easiest way to get nothing from your email list.
Every word I write serves a purpose.
Because if you can’t make the reader truly believe that they need your product,
Their wallet’s gonna stay nice and cozy in their pocket.
If you think your business would benefit from highly effective email marketing, contact me below to learn exactly how I can turn your email list into a massive source of revenue.